Ed Smith is a Massachusetts native and Owner/Creative Director of Solo Creative Group, a comprehensive creative and marketing communications firm headquartered in historic downtown Plymouth.
As an art school drop out, Ed took a somewhat unusual career path early on, traveling the country as a touring caricature artist, playing gigs with his band while at home and hosting karaoke shows on the side in order to fund various world travels and spiritual pilgrimages. Resumé highlights for this period would include 3 months spent processing salmon on a remote Alaskan island and a year long stint in a cloistered monastery.
Eventually Ed decided it was time to settle down and get serious. Since cartooning seemed like a good way to do that, Ed accepted an editorial staff position at a Boston based weekly newspaper that featured political cartoons and satire from many highly respected, nationally syndicated commentators and a few bearded, presumably indigent, rabble rousers.
With a taste for media, Ed transitioned into the world of Advertising where he spent 3 years as a creative copywriter/illustrator on the award-winning advertising team behind the (in)famous Building #19 Advertising Circulars.
Given the impending death of print media, it was fortunate that Al Gore had invented the internet since that gave Ed the opportunity to take a key role in a start-up Boston area web design firm at the dawn of the dot com boom.
As the firm’s first Creative Director, Ed worked closely with a wide variety of large companies. First explaining to them that the internet was an actual thing and then helping them take their Brand “online”. That firm weathered the dot com bust and remains one of the largest digital marketing companies in the Boston Area with offices in Florida and Connecticut.
In 2001, Ed launched out on another start-up and became a Principal of a nascent e-commerce company called 3balls.com. With the official title, “Director of Interesting Things”, Ed was responsible for all Branding, creative and marketing communications for the company.
During his tenure, 3balls grew from a start-up online retailer with zero revenue, to become one of the Top 500 e-commerce sites in North America. (According to Internet Retailer Magazine who ranks such things as these.)
3balls was acquired by Global Value Commerce in 2015, freeing Ed up to turn his full attention to Solo Creative Group.